Michael Diaz – the Sportscar Concierge

About Blackforest Motorcars

A Journey of Passion and Expertise

Michael Diaz’s odyssey in the automotive world began at the tender age of 19, when he acquired a rusted Porsche 911. This moment ignited a lifelong passion for cars, driving him to immerse himself in the intricacies of the automotive industry. His early years were spent under the hood, learning car repair as an apprentice and eventually running a body shop that specialized in Datsun Z cars.

Michael’s career trajectory is nothing short of remarkable. He worked alongside his godfather at a Mazda and Ford dealership, gaining invaluable experience that would later take him to an Alfa Romeo dealership and then to the manufacturer, where he handled warranties. His journey through the automotive world also saw him managing a finance company for nearly two decades, catering to the Buy Here Pay Here industry. Not one to shy away from advocacy, Michael even served as a lobbyist in the car industry, championing better standards and practices.

Personal Insights

For Michael, cars are more than mere machines; they are works of art with rich histories and pedigrees. He has a profound respect for the visionaries behind these vehicles, such as Enzo Ferrari, and places immense value on the quality and craftsmanship that go into creating these masterpieces.

Black Forest Motor Cars

A little over a year ago, Michael founded Black Forest Motor Cars, a dealership that has quickly become known for its specialization in Porsches and Corvettes, with plans to expand into other exotic vehicles. The success of Black Forest Motor Cars is a testament to Michael’s keen eye for desirable vehicles; he has sold as many cars as visitors to his dealership, an impressive feat that underscores his expertise and reputation.

Industry Challenges and Insights

Navigating the automotive industry comes with its own set of challenges. Michael adeptly balances his offerings between more affordable cars and high-end vehicles, although he notes the impractical expectations that sometimes accompany the lower-end market. His insights into the industry are sharp and revealing, particularly concerning the rising costs of vehicles and their impact on consumer accessibility. Michael is acutely aware of the economic pressures facing future generations, expressing concern over their ability to afford cars and homes amidst the current economic climate.

Personal Philosophy and Approach

Michael’s approach to business is hands-on and deeply informed by his extensive knowledge of cars. This sets him apart from many in the industry. He is dedicated to quality, authenticity, and privacy in all his professional and personal interactions. His philosophy revolves around delivering exceptional quality and authentic experiences to his clients, ensuring that every interaction is meaningful and memorable.

Aspirations and Future Plans

Looking ahead, Michael aims to connect with customers seeking high-quality sports cars—vehicles that offer not just utility but also enjoyment and prestige. He is particularly interested in reaching out to upper-middle-class and semi-retired individuals who desire a luxury car experience that aligns with their lifestyle and aspirations.

Marketing and Public Relations

Michael is crafting strategies to increase the visibility of Black Forest Motor Cars. His focus is on attracting high-end clientele through targeted media opportunities, including interviews and feature articles, to build his brand and establish his credibility in the luxury car market.

Michael Diaz’s journey in the automotive industry is a testament to his passion, expertise, and dedication to excellence. At Black Forest Motor Cars, he continues to offer unparalleled service and high-quality vehicles, making dreams come true for car enthusiasts and collectors alike.